Website hosting has been an extremely overlooked but crucial part of SEO that has been underestimated for far too long. It’s time for a change – in fact experts have recently started paying attention to the fact this mistake could have long-term negative consequences.
It will affect both the accessibility of your website for future clients and the ranking on all search engines. Hosting is a tool that will enhance your traffic and boost your conversion rates – both of which can have a big effect on how successful your website is.
This topic is multifaceted and should be explored in detail to get the best results possible. Here are some of the top tips we recommend:
Where Do I Start?
The hosting location of your website is a fundamental choice that you must make when creating a website and the company that does the hosting should be investigated. The choice you make will boost your ranking and help you reach a wider audience without you doing anything.
If you want to stand out in a sea of Google websites that are all similar, then focusing on the host is a good place to start. While that sounds simple in theory – there are some key features to look out for that will help make your final decision.
Things You Can’t Avoid
A good speed is the most important factor as the rate at which a website loads is a priority for all internet users – if it takes over a few seconds then it is likely they will click away. A good loading speed isn’t easily achieved by everyone, but you need to make sure you are as close to perfect as possible.
A slow website will be frustrating for everyone and it is also impossible to rank highly a neither Google nor the user would choose it over a similar website. All the time and effort you put into making content will be wasted as it will never get the recognition it deserves.
So Who Do I Choose?
Your final decision requires analysis for several factors. An important point to remember is looking at how long the host has been running for a while a newer one may be cheaper – a more experienced host will most likely provide better services.
Make sure to check all reviews as they will be from users that have first-hand experiences and will indicate how reliable, competent, and professional they are. Look for things such as Secure File Transfer Protocol that will protect your files.
Trust your instincts – if something doesn’t feel right then it probably isn’t and vice versa. Trust your instinct and if you aren’t sure then Web Host Lead is here to help.